The COTTON. FROM BLUE TO GREEN.® denim drive is a call-to-action to donate denim and give it “new life” by converting it to UltraTouch™ Natural Cotton Fiber Insulation. The insulation is then provided to communities in need to assist with building efforts. UltraTouch™ is composed of 85% recycled cotton fibers and is an environmentally safe, non-itch insulation without carcinogenic warnings, formaldehyde or chemical irritants. It provides exceptional thermal performance and acoustically provides 30% better sound absorption than traditional fiberglass insulation. In addition, it is one of the only insulating products that contain an active mold/mildew inhibitor.
In total, over 180,000 pieces of denim were collected in 2009. Since the start of the COTTON. FROM BLUE TO GREEN.® denim drive in 2006, the program has received a total of 270,617 pieces of denim and provided enough UltraTouch™ Natural Cotton Fiber Insulation for 540 houses in areas of the country affected by natural disasters, and more notably, preventing 200 tons of denim from being sent to landfills.
Wanna know how it works ?
1 The first step in turning an old pair of jeans or any denim garment into natural cotton fiber insulation is to remove zippers, buttons, hardware, and embellishments.
2 The denim is then returned to its natural, original fiber state, cotton, preparing it for manufacturing.
3 The reprocessed fiber is treated with a borate solution for fire retardency and mold/mildew resistance. Borate has a lower toxicity than table salt, making it safe for people and their environment. The manufacturing process for creating UltraTouch™ Natural Cotton Fiber Insulation is now underway.
4 Sheets of insulation are cut to size and prepared for packaging to be shipped and installed for use in residential homes and commercial buildings across the country.
Pretty cool, huh? You wanna get involved? Click over to cottonfrombluetogreen.org, and find out how you, your school, club, etc. can "change the world, one pair of jeans at a time."
And now, through March 14th, Gap (GapKids and BabyGap, too) is giving a 30% discount on new denim, when you bring in your old denim (35% when you pay with your Gap store card.) Sweet.